Brooklyn Magic Shop, New York City Magic Show, New York City Magician, Brooklyn Magician, Magic Shows, New York City Magic Show

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Thank you for supporting Brooklyn Magic Shop.

A Hispanic-Latinx-owned, woman-led, small and locally owned family business.

- Diana Daniel Morales

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Our Story

It all began with a little boy who loved magic...and a little girl who believed in all things magical.


When Daniel was only 10 years old, he entered the doors of his first magic shop. Little did he know how, at that very moment, his life would change forever. He lived and breathed magic; read new and old books, practiced every day, and filled his journals with magical dreams of what could be. When he was 18, he was lucky enough to work in that same family-owned magic shop. It was there that he gained the confidence to pursue magic.

And so it was that, as a 20-year-old, he booked a one-way flight to the Island of Oahu to become a busker. Putting on his magic shows every night for the love of the art. As a performer, he made his way from Waikiki to Los Angeles, from San Francisco to Colorado, and from Paris, France to New York City. 

When I (Diana) was 7 years old, I lost my parents. At that very moment, my life changed forever. I was raised in México, by my Abuelita (Grandmother). Throughout my childhood, my abuelita taught me to always live a life filled with kindness and love, honesty and integrity. When I was 14, I returned to the States, where I further developed my passion for all things imaginative and creative.

Although Daniel and I first met in high school, it wasn’t until our college years that our love began to blossom. We were inseparable. Shortly after graduating from college, we left everything behind and, with two one-way tickets and a few dollars in our pockets, we made our way to Hawaii. Dressed in black, coffee in hand, yet again, Daniel found himself performing in Waikiki, show after show, night after night, for thousands visiting from around the world.

In mid-2011, we made our way to Arizona, where we found an interest in education. We were inspired by the positive impact and change we could make as educators. We taught together at a local Chicanos Por La Causa community school. Daniel taught English Language Arts, while I taught Fine Arts. Daniel returned to graduate school and earned a Masters Degree in Educational Leadership. Shortly after graduating, he accepted a High School Principal role, and as he continued to pursue a Ph.D. in Educational Leadership, Policy, and Business, he led the opening of an alternative high school for for at-risk youth. A school that is still positively impacting communities. Daniel recently served an executive role for a New York City community-based non-profit organization based in The Bronx.

During this time of transition and growth, our family grew from just the two of us, to the four of us. Our children Coco and Charlie were born.

All the while and through it all, Magic has continued to inspire us and has played an important role in our personal and professional lives. From performing at local and state fairs, local theater performances, private events, and magic education. Daniel has been rated a top professional performing magician since 2017, including 2020 and 2021 in Brooklyn, New York.

Combining our backgrounds in education, magic, and all things creative has been a constant dream for Daniel and me. For years, we've dreamt of an educational magic shop and performance space in our neighborhood. A place for growing families to feel like anything magical is possible. A safe space where aspiring magicians of all ages can explore their magical interests. A magical place for all. And so it was that Brooklyn Magic Shop was founded in 2021.

We are beyond thankful for the love and support we've received from our neighborhoods and surrounding communities across New York City and beyond. We are incredibly grateful to be on this magical journey. We have so much planned and we can't wait to share it all with you!

Thank you for your message. We will be in touch very soon.