Our Story

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It all began with a little boy who loved magic... and a little girl who believed in all things magical.​

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Magic has always played an important role in both our personal and professional lives; it has always been the leading force for us as a family. For many years we dreamed of combining our backgrounds in magic, education, and all things artistic and creative. We dreamed of opening a magic shop nestled right in the center of our Brooklyn neighborhood. We also dreamed of our shop serving as more than just a store; we wanted to create immersive magic experiences designed for both children and adults. We envisioned a place where curiosity could spark an interest in a magic book, a magic prop, a magic class, some fun imaginative magical play, or a magic show. We drafted the idea and designed an intimate parlor-style magic theater where we could host magic shows and where our magic students could have the opportunity to showcase their love for magic. Our ultimate goal was to create a welcoming and inclusive magic space for growing families in our community. Where everyone could feel like anything magical is possible. And so it was that Brooklyn Magic Shop came to be. In 2020, we began to develop our vision for Brooklyn Magic Shop. We wanted to bring magic to Brooklyn in a way that hadn't been done. In 2021, we proudly opened the doors to our first magical location, right in the heart of our neighborhoods, between Cobble Hill and Carroll Gardens, in Brooklyn, New York.

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More about us... When Daniel was 10 years old, he entered the doors of his first magic shop. Little did he know how, at that very moment, his life would change forever. He lived and breathed magic; read new and old books, practiced every day, and filled his journals with magical dreams of what could be. When Daniel was 18, he was lucky enough to work in the same family-owned magic shop he grew up visiting. And it was there that he gained the confidence to pursue magic.

 

When I (Diana) was 7 years old, I lost my parents. At that very moment, my life changed forever. I was raised by my Grandmother. Throughout my childhood, my Grandma taught me to live a life filled with kindness and love, honesty and integrity.

 

Daniel and I first met in high school, but it wasn’t until our college years that our love began to blossom. Shortly after graduating from college, we left everything behind and, with two one-way tickets and a few dollars in our pockets, we set our sights on traveling and spreading magic. We made our way to Hawaii. Dressed in black, coffee in hand, Daniel found himself performing on the street of Waikiki. Show after show, night after night, hours upon hours for thousands of visitors from around the world. We made our way from Waikiki to Los Angeles, from San Francisco to Colorado, from Paris, France to New York City, and beyond. From performing at local schools, fairs, and festivals to performing in local theaters. Daniel has been rated a top professional magician since 2015.

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Daniel and I were inspired by the positive impact and change we could make as educators. We taught together at a local Chicanos Por La Causa Community High School. Daniel taught English Language Arts, while I taught Fine Arts. Daniel returned to graduate school and earned a Masters Degree in Educational Leadership. Shortly after graduating, he accepted a high school principal role. As he continued to pursue a Ph.D. in educational leadership, policy, and business, he led the opening of an alternative high school for at-risk youth. Daniel recently served in an executive role for a New York City community-based non-profit organization based in The Bronx.

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During this time of transition, growth, and many changes in our lives, we started our little family. Our two children were born, with baby number three currently on the way!

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As of 2025, we have impacted thousands of children across New York City. Magic is truly limitless. We are beyond thankful for the love and support we've received from our neighborhoods and surrounding communities across New York City and beyond. We are incredibly grateful to be on this magical journey with you. We have so much planned, and we can't wait to share it all with you!