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Thank you!

Thank you for supporting Brooklyn Magic Shop.

A Latino/a-owned, woman-led, small local family business.

- Diana & Daniel Morales

Brooklyn Magic Shop, New York City Magic Show, New York City Magician, Brooklyn Magician, Magic Shows, New York City Magic Show

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Our Story

It all began with a little boy who loved magic...and a little girl who believed in magic.

When Daniel was 10 years old, he entered the doors of his first magic shop. Little did he know how, at that very moment, his life would change forever. He lived and breathed magic; read new and old books, practiced every day, and filled his journals with magical dreams of what could be. When Daniel was 18, he was lucky enough to work in the same family-owned magic shop he grew up visiting. And it was there that he gained the confidence to pursue magic.

When I (Diana) was 7 years old, I lost my parents. At that very moment, my life changed forever. I was raised in México, by my Abuelita (Grandmother). Throughout my childhood, my abuelita taught me to live a life filled with kindness and love, honesty and integrity. When I was 13, I returned to the States, where I further developed my passion for all things artistic and creative.

Daniel and I first met in high school, but it wasn’t until our college years that our love began to blossom. Shortly after graduating from college, we left everything behind and, with two one-way tickets and a few dollars in our pockets, we made our way to Hawaii. Dressed in black, coffee in hand, Daniel found himself performing in Waikiki, show after show, night after night for thousands visiting from around the world. Putting on his magic shows every night for the love of the art. We made our way from Waikiki to Los Angeles, from San Francisco to Colorado, and from Paris, France to New York City.

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Inspired by the positive impact and change we could make as educators. Daniel and I made our way to Arizona in mid 2011. We taught together at a local chicanos por la causa community high school. Daniel taught English Language Arts, while I taught Fine Arts. Daniel returned to graduate school and earned a Masters Degree in Educational Leadership. Shortly after graduating, he accepted a High School Principal role. As he continued to pursue a Ph.D. in Educational Leadership, Policy, and Business, he led the opening of an alternative high school. Daniel recently served an executive role for a New York City community-based non-profit organization based in The Bronx.

During this time of transition and growth, our family grew from just the two of us, to the four of us. Our children Coco and Charlie were born. 

All the while, and throughout it all, magic has continued to be play an important role in both our personal and professional lives, it's been the leading force for us as a family. From performing at local schools, fairs and festivals, to performing in local theaters. Daniel has been rated a top professional performing magician since 2017, including in 2019 through 2021 in Brooklyn, New York.

For years, we've dreamed of combining our backgrounds in magic, education, and all things creative. We wanted to create a safe and inclusive magic shop experience where children and adults alike could begin their magical journey and explore their magical interests. A creative and magical space for growing families. And so it was that Brooklyn Magic Shop came to be. In 2020, we began to develop our vision for Brooklyn Magic Shop. In 2021, we opened the doors to our first magical location, right in the heart of our neighborhoods, between Cobble Hill and Carroll Gardens, in Brooklyn, New York.

We are beyond thankful for the love and support we've received from our neighborhoods and surrounding communities across New York City and beyond. We are incredibly grateful to be on this magical journey. We have so much planned and we can't wait to share it all with you!

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