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Thank you!

Thank you for supporting Brooklyn Magic Shop.

A Hispanic-owned, woman-owned, small family business.

Diana & Daniel Morales

Our Story

It all began with a little boy who loved magic... and a little girl who believed in all things magical.

When Daniel was 10 years old, he entered the doors of his first magic shop. Little did he know how, at that very moment, his life would change forever. He lived and breathed magic; read new and old books, practiced every day, and filled his journals with magical dreams of what could be. When Daniel was 18, he was lucky enough to work in the same family-owned magic shop he grew up visiting. And it was there that he gained the confidence to pursue magic.

When I (Diana) was 7 years old, I lost my parents. At that very moment, my life changed forever. I was raised in México, by my Abuelita (Grandmother). Throughout my childhood, my abuelita taught me to live a life filled with kindness and love, honesty and integrity. When I was 12, I returned to the States, where I further developed my passion for all things artistic and creative.

Daniel and I first met in high school, but it wasn’t until our college years that our love began to blossom. Shortly after graduating from college, we left everything behind and, with two one-way tickets and a few dollars in our pockets, we set our sights on traveling. We made our way to Hawaii. Dressed in black, coffee in hand, Daniel and I found ourselves performing in Waikiki, show after show, night after night, for thousands of visitors from around the world. We made our way from Waikiki to Los Angeles, from San Francisco to Colorado, and from Paris, France, to New York City. From performing at local schools, fairs, and festivals to performing in local theaters. Daniel has been rated a top professional magician since 2017, including in 2018 through 2022 in Brooklyn, New York.

Years before our shop, Daniel and I were inspired by the positive impact and change we could make as educators. So we made our way to Arizona in mid-2011. We taught together at a local Chicanos Por La Causa Community High School. Daniel taught English Language Arts, while I taught Fine Arts. Daniel returned to graduate school and earned a Masters Degree in Educational Leadership. Shortly after graduating, he accepted a high school principal role. As he continued to pursue a Ph.D. in educational leadership, policy, and business, he led the opening of an alternative high school for at-risk youth. Daniel recently served in an executive role for a New York City community-based non-profit organization based in The Bronx.

During this time of transition, growth, and many changes in our lives, we started our little family. Our two children were born, with baby number three currently on the way!

All the while, and throughout it all, magic has played an important role in both our personal and professional lives; it's been the leading force for us as a family. For years, we've dreamed of combining our backgrounds in magic, education, and all things artistic and creative. We wanted to create a unique magic shop experience where children and adults alike could begin their magical journey, explore their magical interests, and grow. Whether it be a magic book, a magic prop, a magic class, imaginative magical play, or some fun magical entertainment; our ultimate goal was to create a welcoming and inclusive magic space for growing families to feel like anything magical is possible. And so it was that Brooklyn Magic Shop came to be. In 2020, we began to develop our vision for Brooklyn Magic Shop. In 2021, we proudly opened the doors to our first magical location, right in the heart of our home, between Cobble Hill and Carroll Gardens, in Brooklyn, New York.

We are beyond thankful for the love and support we've received from our neighborhoods and surrounding communities across New York City and beyond. We are incredibly grateful to be on this magical journey with you. We have so much planned, and we can't wait to share it all with you!



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